Five stars500+ 5 star reviews
It's been called "more valuable than an MBA" and an "inspiring story" by the most prominent business authorities in North America. WTF?! (Willing to Fail) is an essential tool for anyone looking to level up in business - and in life.
About the Book

Entrepreneurship is a roller coaster of trial and error, laughter and tears, confusion and triumph. In WTF?! (Willing to Fail), serial entrepreneur Brian Scudamore takes you on an adventure that will convince you once and for all that you have exactly what it takes to succeed.

With engaging stories from his thirty-plus years of failing upward, his book is full of lessons you can apply to your own endeavors—developing a clear vision, creating an awesome culture, finding gratitude in challenging times, and using setbacks to change your business for the better.

Being an entrepreneur means letting go of fear. WTF?! (Willing to Fail) gives you the encouragement and wisdom you need to begin stumbling toward greatness.

Available Now: BYOB

Serial entrepreneur Brian Scudamore is back with his second book to guide you on the journey of entrepreneurship. After 30-plus years of success in business, he’s on a mission to inspire others to live the dream: to start, build, or simply be part of the wonderful world of entrepreneurship.

BYOB: Build Your Own Business, Be Your Own Boss, is full of lessons learned from inspiring entrepreneurs, tips and tricks for crafting your own vision for the future (and advice on how to achieve it), and just a few industry secrets, too.

Brian's BYOB book image

WTF is not only a fun and easy read, but I pulled fifteen business and life takeaways that will enhance my life and the lives of the CEOs I coach on a monthly basis.

Jack Daly

Multiple best-selling author on Amazon and CEO coach

Brian Scudamore’s story is both improbable and inspiring. 1-800-GOT-JUNK? is a story full of failure, struggle, crisis, and ultimately success through grit. Brian Scudamore is building billion-dollar brands with his own two hands.

Guy Raz

Host of NPR’s How I Built This

In this very readable book, culled from thirty years of experience, Brian Scudamore details how budding entrepreneurs must be 'WTF' (Willing to Fail) if they hope to truly succeed. Highly recommended.

Justin Martin

Author and one-time writer for Fortune magazine

Brian Scudamore makes it clear that trusting your gut and creating a vision for the future are the real keys to success. ‘WTF’ (Willing to Fail) is a genius philosophy for burgeoning entrepreneurs hoping to make their mark on the world, and an essential for anyone in business.

Verne Harnish

Founder, Entrepreneurs’ Organization, and author of Scaling Up (Rockefeller Habits 2.0)

With a healthy dose of fun and entertainment (and blue wigs), Brian delves into the turning points in life that shaped him, describing the key lessons he’s learned and the events that triggered those lessons.

Dr. Noam Wasserman

founding director of Founder Central, USC, and author of the best-selling The Founder’s Dilemmas

Brian Scudamore is everyman’s entrepreneur. This book tells the story of how everyone can, with great, productive joy, literally transform the world!

Michael E. Gerber

Author of The E-Myth Books

Clear, candid, and fun to read, Brian Scudamore’s book is a great crash course for anyone who wants to start and scale a business.

Elaine Pofeldt

Author of The Million-Dollar, One-Person Business

Brian Scudamore bares it all—the good, the bad, and the ugly—in a way that will help entrepreneurs on their own journey. If I had to sum this book up, I’d say, ‘Learn from Brian’s mistakes so you don’t have to!

Joe De Sena

CEO and founder of Spartan Race, New York Times best-selling author, and world-class endurance athlete

Success is all about attitude. With its upbeat, positive tone, this book is an essential tool for anyone looking for guidance as they take on the adventure of entrepreneurship.

Tony Hsieh

CEO of Zappos and New York Times best-selling author of Delivering Happiness

Brian Scudamore’s enthralling tale of the launch and longevity of 1-800-GOT-JUNK? is everything you want from a business yarn. This book will make you want to run—arms flung wide—toward entrepreneurship.

Leigh Buchanan

Editor at Large at Inc. Magazine

What a fascinating, raw, and authentically inspiring story this is! I couldn’t stop reading it.

Pat Lencioni

Best-selling author of The Five Dysfunctions of a Team, business consultant, and speaker

Brian’s ‘WTF’ philosophy is a secret weapon for anyone looking to scale their business, create great culture, and turn challenges into triumphs.

JJ Ramberg

host of MSNBC’s Your Business and cofounder of

It’s not easy to turn one business into a multimillion-dollar success, and Brian Scudamore has done it four times. In his first book, he opens up about how he transformed a single junk truck into a home-services empire—and how if he can do it, anyone can.

Robert Herjavec

Celebrity entrepreneur on Shark Tank and Dragon’s Den and CEO of Herjavec Group


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Meet Brian

Founder and CEO of O2E Brands

Meet Brian

Brian Scudamore has always taken the road less traveled. At nineteen, he pioneered the industry of professional junk removal with 1-800-GOT-JUNK?, turning a chore people avoid into an exceptional customer service experience. He then scaled that success into two more home-service brands, WOW 1 DAY PAINTING and Shack Shine. Brian’s “Willing to Fail” philosophy stems from his belief in the power of dreaming big, taking risks, and learning from mistakes. Through franchising, he’s giving thousands of aspiring entrepreneurs the chance to live their dreams of business ownership.

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